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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty, tech and many more.

ASOS has 850+ brands in petite, tall and curvaceous styles. Popular with the masses, Oh Polly offers two-piece sets and body-con dress styles, while the cult favorite Nasty Gal focuses on vintage-inspired styles. BooHoo the fast-fashion juggernaut, offers womenswear at a reasonable price.

ASOS

ASOS was founded in 2000 with the fashionable shopper in their twenties as its target audience. The company initially raised startup funds by selling inexpensive replicas of clothes worn by celebrities such as Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would provide the highest returns.

The ASOS website has a range of sizes and products that include maternity clothes, plus-size clothing, accessories, stationary and shoes. It also features a range of trend guides and #AsSeenOnMe posts to provide inspiration. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides a seamless shopping environment with synchronization of saved items and a quick checkout. Its app also displays stock information, which helps prevent disappointment when items are not in inventory. This feature is an excellent illustration of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

The brand was established in 1989. George is Asda's fashion brand with clothing for men, women and children. George offers a range of affordable and ethically-sourced clothing. Customers can shop on the internet, in over 500 Asda stores, and also on the George website.

The new collection taps into the quiet luxury' trend, with pieces made of silk, cotton and linen blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and can go up to around 77 pounds (for complete suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". The company uses Visual Retailing's retail software to modernize and enhance its planning process. This allows it to send briefs and layouts of merchandising with incredible speed, simplicity, and efficiency. StyleShoots is a multi-purpose photography machine, removes clothing from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the most storied department store chains that has a broad selection of clothes and other products. It also has a large range of brands and offers regular sales and discounts. The company also provides various services to help customers locate the products they're looking for.

The store was established in 1778 as a draper's shop in London. Over the years, it expanded into a major department store chain with a global presence. It is a leading fashion retailer, known for its exclusive brands and designer clothing. It has a significant online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The deal highlights the increasing power shift from retailers burdened by brick-and-mortar investment to their more agile online counterparts. This trend is likely to continue as the number of customers decreases in physical stores.

Topshop

Topshop is an online fashion retailer. It offers clothes for women and men and accessories. It has several different collections that include Collections and Boutique. The company also offers stylist services that recommend clothes in accordance with the user's personality and preferences. This is a great option for people who are unsure or newbies.

In the past, a trip to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's spacious interior filled with makeup, shoes, and clothes to peruse as you navigated its escalators with mirrors to the beat of thumping house music. However the company's fortunes have taken a turn towards the downwards and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo - could be in danger of going under (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest high-street customer could be to catwalk style. But this is what killed it. When Asos and Boohoo started offering the same trendy trends at a lower price, shoppers have stopped coming to the shops in droves.

Missguided

Missguided, a fashion-focused UK website, sells fashionable pieces inspired by the fashion of celebrities. Its website has a feminine theme that features white and pink. It also features a variety of female models and clothing items on its site. The website offers free next-day delivery as well as students can avail a discount for customers.

The site offers a broad variety of merchandise and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer that also sells trendy clothes for the same market. The site features bold headings with pictures of clothes. Boohoo also allows users to join their newsletter and receive emails about new products.

Nitin Pasi founded the company in the year 2000, High-Performance Adhesive Epoxy describing its style as "Kardashianesque". In 2022, Missguided was placed in administration, owing millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of fast fashions based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own brand of fashionable clothes is designed and made mainly in the United Kingdom. In addition to its own label the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits through selling to young people in search of fashionable and trendy clothing at low prices. This segment, which is comprised of people under the age of 30, represents a massive market segment globally.

Boohoo employees have access to a range of benefits, including pension plans and bonus plans. The company focuses on employee health through gyms on-site as well as free healthcare cash plans and 110 Volt Straightener (vimeo.com) mental support. The company is also renowned for its dedication to sizing diversity and has detailed size charts enabling shoppers to find the right fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a wide assortment of shoes, clothing and Vitamix Blender Accessories. You can also purchase items for your home, groceries and tools for DIY. The site has a variety of international brands and products.

Check out River Island for trendy pieces inspired by the style of celebrities and catwalks, Mango for affordable but fashionable Spanish clothes, and Lavish Alison for couture styles. These are great to dress up or down. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain John Lewis is another must-visit for fashion lovers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also have a wide assortment of household items, such as unique tea caddies.