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The Importance of a Marketing Content Planner

Content planners create a vision for publishing, creation and distribution. They are also accountable for monitoring and evaluating the effectiveness of strategies.

This kind of content informs the audience about the products and services provided by the company. It also assists the audience to solve problems and meet their requirements.

A marketing content planner could be a spreadsheet or third-party tool. The difference is how you use it.

1. Determine Your Goals

Benjamin Franklin's famous line "If you don't plan, you plan for failure" is a fact. Structure, workflow efficiency and clear communication are essential to transform a visionary strategy into an efficient content marketing engine.

Setting goals is among the most important steps to take in this process. Start with the most basic business goals or employ the SMART framework to make them more specific and achievable. It's also a good idea to review your existing content goals to make sure they're in the context of your current strategy.

Understanding your goals will help you monitor the performance of each piece of content. This will help you identify the things that work and what can be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you meet your overall goals and provide quality content to your users.

2. Identify Your Audience

Knowing your audience will help you create content that's relevant, interesting and effective. This can be accomplished by conducting research to identify the characteristics of your ideal customers personas. This can be done through surveys, marketing content planner data analysis, and other methods of collecting details about your customers.

Using the results of this research and the results of this research, you can determine the types of content that are most effective for your business. This could include anything from blog posts, podcasts, social media posts, and webinars. Once you've identified which formats will be most efficient, you can start drafting your content plan.

A tool for content planning will assist you in keeping on top of marketing goals and ensure that the appropriate people are working on the most relevant projects. It can also improve productivity by helping teams remain focused on what's important and avoid distractions. CopyPress provides a no-cost Content Analysis Report that you can download today.

3. Identify Your Ideal Platforms

It's important to tailor your content to the platform you prefer. Instagram users are seeking visually appealing content, while TikTok viewers enjoy short trendy videos. Conducting some market research can help you discover your target audience and their preferred platforms.

A successful marketing content planner will account for all the steps needed to turn your ideas into an actual asset. It will provide you with an outline to reach your goals and make sure that everyone in your team is in agreement.

Content planning tools like Monday and Kapost aid you in this. They allow you to create tasks and assign them, work together, and track their progress through one dashboard. Additionally, there are sophisticated tools like Wrike that allow for drop-down menu functionality and provide project timelines and a table of actionable items and a message board. Both come with a free version, and more extensive subscriptions for teams that require more advanced capabilities.

4. Identify Your Content Types

Whether you're a solo influencer or an enterprise marketing team, a content planner can help you keep track of your ideas and ensures everyone is on the same page. It's also a great method to manage content for long time-based projects, such as annual or quarterly campaigns.

A solid content strategy can assist you in determining the kinds of content that should be created and the best way to get them executed. This involves determining the format of your content, such as podcasts, blogposts, infographics or case studies, or social media releases. It should also include a timetable for Marketing Content Planner when these pieces must be created and published.

You should also keep track of the results of your objectives for content marketing such as traffic and engagement. This will let you examine your results and make necessary adjustments. Utilizing a tool such as Ahrefs will help you understand what's working and what's not. It can also give you information about the performance of your competitors.

5. Determine the goals of your content

When you have clearly defined content objectives your team will keep track of their progress and ensure that they're achieving their goals. Whether that's increasing SEO traffic by rewriting blog posts or improving customer retention by hosting webinars, having clear objectives will help you achieve your content marketing goals.

A good content planner can help you establish your goals through laying out a workflow that is organized and allowing collaboration. It can also include tools like image-generation software, prompts to convert text into images and social management applications to streamline the process.

A marketing content planner will help you to identify your performance metrics, key performance indicators (KPIs) as well as other important elements. This will enable you to monitor the effectiveness of your content and react to improve your marketing campaign. Bounce rate as well as website traffic and social media shares are examples of metrics that are quantifiable. All of these metrics should be tracked throughout the duration of your b2b content marketing's lifecycle including production, publication, and distribution.

6. Identify Your Resources

If you lack the resources required to implement your content strategy, it will be ineffective. When planning, ensure you have enough budget to accomplish the tasks you've outlined. This may include team or salary payments, production costs for web space and materials, and paid marketing strategies.

Once you've got the budget in place, you can begin assigning responsibilities to each task. For instance, you may want to assign keyword research and copywriting, editing and design to different members of your team. Alternatively, Sprout can be used to automate the process of scheduling content across different platforms.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages, as well as Google Business Profiles, all from one dashboard. The tools of Sprout for scheduling comprise an image library that makes asset management and saves time during the process of creating.

7. Identify your Key Performance Indicators

It is crucial to ensure that your marketing efforts are worthwhile if you're going spend lots of time writing content. Finding and tracking the appropriate key performance indicators can aid in assessing the effectiveness of your content and boost your performance over time.

For instance, a typical KPI for content marketers is the number of returning customers. This is a metric used to determine if your content is converting customers to you and to pinpoint areas for improvement in future campaigns.

Additionally, it's crucial to decide on the type of content you'd like create based on your goals and the audience. This could include blog posts as well as infographics, videos, and posts on social media. Once you've identified various formats of content, you should make a plan for each one that includes frequency and distribution. This will help you ensure that your content is read by the appropriate people at the right times.

8. Find Your Methods of Tracking

A marketing content planner is an essential tool for any business looking to enhance their marketing strategies. It assists you in keeping track of your goals, audience and resources while allowing to assess how efficient your strategy is over time.

A social media calendar will help you plan your content and ensure it is released regularly. You can also prepare for holidays and events that could impact your followers.

A keyword content strategy is a powerful tool to improve your SEO strategies. It will allow you to determine the best keywords for your content, which can improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your keyword strategy for content over time.

9. Determine Your Measurements

Your marketing strategy should help you identify which metrics are most important for each piece, regardless of whether you structure your content by the theme or keywords. This will allow you to determine how successful your content has been so that you can continue to improve it. A cloud-based marketing content planner, like Optimizely CMP can aid in managing collaboration among team members and generate reports that are useful for making future decisions regarding content planning.