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A Content Marketing Funnel Explained

A content marketing funnel can help potential customers learn about your brand, find solutions to their issues, and then feel comfortable buying from you. Different kinds of content work best at every phase of the funnel.

At the top of the funnel, infographics, videos, and checklists grab attention, bring in leads, and keep readers engaged. Templates and guides that are gated do very well at this point.

Awareness

At this point, customers are simply aware of your brand and the services you offer. In this stage, content is meant to provide answers and educate prospects about the issues your solution tackles, as well as what makes it different from competitors.

Think about the keywords your target audience is using to search online. You can use keyword research to determine the terms your customers use when searching online. This will aid you in determining if your product or service is in demand. This information can be used to create an editorial calendar and figure out the content pieces that will focus on those keywords.

Creating content for this stage of the funnel will also aid in building brand loyalty with your customers. The more consumers learn about your brand, the more trust they'll have in the ability of your company to solve their problems. This leads to higher conversion rates for newsletter signups or purchases and click-throughs on your website.

A well-planned content strategy can aid in closing the conversion gap in this stage. For example, if you find that the vast majority of your content is aimed at educating, but not enough of it is influencing buyers towards a purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Another method to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook allow you to interact with your customers directly giving you the opportunity to show off your dedication to customer service. This can range from retweeting reviews to promoting special offers.

You can also use existing content to draw customers to the bottom of the funnel for a lower cost, such as blog posts or case studies. If you write a blog post explaining why your product is superior to that of a competitor, you can share it via social media and encourage your readers to sign up for your email list to get more information. You can also encourage conversions at this stage by asking users to include your name on their social media posts after they have used your product. This will inspire other users to follow suit and spread the word about your brand.

Inquiry

A good content strategy will consist of a variety types that capture consumers at each stage of the funnel. For example campaigns to promote brand awareness could include ads, but they should also feature blogs and infographics that address common objections and concerns. These pieces of seo content marketing can be distributed via email and social media to increase organic traffic.

As consumers move through the decision-making process and begin to look for specific features of the product that can help them make a purchase decision. This is a great time to make use of FAQ pages. Use tools for keyword research such as Ubersuggest or search for popular hashtags for your industry to find people who are asking. Create answers to these questions and then put them on your content funnel map.

In this phase it is crucial to present an unambiguous value proposition that demonstrates to prospective customers the way your product or service will solve their issue and make them more money. This content should also highlight your brand's distinctiveness in comparison to your competition.

It's a fairly simple stage to measure, as consumers are making a decision whether they want to buy. Examine metrics such as conversion rate, payment numbers and click-through rates to determine whether your efforts are achieving.

As consumers reach the advocacy stage your brand becomes more and more important to them. They will be sharing your content with their friends because they feel so passionate about it. This is a good way to increase your audience. You'll need to create content that encourages people to share it instead of just focusing on engagement metrics. Use Sprout Social, for example, to track social shares as a result of your marketing efforts with content. This will give you an accurate picture of your influence.

Decision

People are looking for content during the decision-making phase that confirms the purchase and describes how to make use of the product. At this stage they want to be certain that the product will solve their problem and justify the cost. At this point the need for high-quality content like product guides, case study videos, and customer success tales, is essential. Your customers want to ask questions and get answers from your support team. Sending them personalized emails and 24/7 customer service is a great method to please customers and encourage them to share their experience with others.

You're hoping that at this point the customer will become an advocate for your brand and spread the word about it to their friends and co-workers. To convert these advocates to raving customers, you will need to provide them valuable content that allows them to get the most from your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are great ways to do this.

It's time to focus on the retention of your audience after it has turned from leads into paying customers. The standard funnel for content marketing models tend to view revenue as the conclusion of the journey, but it is important to keep in mind that customers will continue to engage with brands after they have purchased. It's crucial to reimagine funnels as a dynamic model that incorporates revenue, not a static model.

While conventional content marketing funnels can aid in planning your strategy however, they do not take into account the complexities of the buyer's journey. Instead reinventing the funnel as a loop model will aid in creating a more holistic and effective content marketing strategy. By planning for every step of the process you'll be able to create content that is engaging your audience and increase conversions. Then, you can utilize the data from these conversions to optimize your strategy and make sure that it's working. Are you ready to see how this approach can benefit your business? Contact us today to request a no-cost Content marketing playbook!

Retention

A funnel for content marketing can be a useful tool for helping brands plan, execute and measure their strategy. It can also assist them in identifying the gaps in their approach. If a brand has lots of content that is geared towards generating attention and interest, but only a few pieces aimed at middle of funnel, it should create content specifically for this stage.

One of the best ways to gauge how well-targeted your content is is to use tools like Ahrefs to analyze the average time on page and bounce rate of each piece. The higher the number, the better performing your content.

Once you've created content to be the top of your content marketing content planner funnel It's essential to keep it current and relevant. This will ensure that your audience stays engaged and curious about your brand and its products or services. This can be accomplished by creating new content which is focused on key words, addresses questions that your audience is likely to search for, and provides the most current information about your industry or product.

When your target audience enters MOFU and MOFU, they'll be looking for more details about your product or services, as well as solutions to their problems. It's important to build confidence by providing honest reviews and demonstrating your value.

The final phase of the content marketing funnel is where your audience will make a purchase decision. This is accomplished through gated content, which requires an email or another form registration to access. This content is designed to turn the interest and awareness you've built at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

You can still influence the customer journeys through your brand, even though the support and sales teams are primarily responsible for customer retention. Create content that is enjoyable for your customers throughout the entire funnel of content marketing. This could include helpful resources, behind the scenes information and special deals that only your audience has access to. If you can create a sense of trust with your customers, they'll serve as authentic advocates for your product and reduce your sales cycle times.