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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothes at one of the UK's leading department stores. Shop for brands such as Reformation, Rixo, and Ganni as well as beauty and homewares, tech and much more.

ASOS offers 850+ brands across petite, tall and curve ranges. Oh Polly is a favorite of influencers, stocks two-piece dresses and body-con sets. Nasty Gal, a popular brand that is renowned for its vintage-inspired designs. Fast-fashion behemoth BooHoo offers a range of womenswear that is affordable.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was created with fashionable consumers in their twenties in mind. The company initially sought to raise startup funds through the sale of cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus on clothing since it would bring the best returns.

The ASOS website offers a wide variety of sizes and items, including maternity and plus size clothing accessories, Weathered Grey Barn Door shoes, and stationary. The ASOS website also provides various trend guides, #AsSeenOnMe and other content that could inspire. Customers can also add items to their wish list and create private boards to organize their favorites.

The mobile app of ASOS offers an effortless shopping experience with saved items synchronized and quick checkout. Its app displays stock information to prevent disappointment if an item is out of inventory. This feature is an excellent example of how retailers could utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

Established in 1989, George is Asda's supermarket fashion brand with clothing for men, women and children. George offers a selection of clothing that is affordable and ethically sourced. Customers can buy clothing online, in over 500 Asda shops, as well as on the George website.

The collection is inspired by the 'quiet' trend and features pieces made of cotton, linen and silk blends. The collection includes slouchy suits, ribbed separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for full suits.

ASDA George, a fast fashion retailer, designs new store plans and guidelines "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to modernise its planning process and make it future-proof. This enables it to send briefs and layouts for merchandising with unbeatable speed and efficiency. StyleShoots is a multi-purpose photography machine, removes garments from the background and uploads them into Visual Retailing for immediate use in VM Layouts. This helps to increase merchandising compliance and ensure that all its stores have the same information.

Debenhams

Debenhams is one of the UK’s oldest department stores, offers a variety of clothing and other products. It has a broad selection of brands, and offers regular sales and discounts. The company also offers a range of services to help its customers locate the products they are looking for.

The store was founded in London in 1778 as a drapers' shop. Over the years, it has grown into a huge department chain of stores with a global presence. It is a major retailer of fashion, renowned for its exclusive designer brands and clothing. It has a significant online presence.

While some Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. The deal highlights the increasing power shift from retailers burdened by brick-and-mortar investment to their more agile online counterparts. This trend is likely to continue as the number of consumers continues to decline in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothes, as well as accessories. It has a number of different collections, including Collections, Boutique and Style. The company offers an option to style services that suggest clothes based on the individual's style. This is a fantastic feature for fashion-conscious or those who aren't sure.

In the past, a trip to the London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's spacious interior filled with makeup, shoes, and clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. However the fortunes of the company have changed for the worse, and now it looks like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be in danger of going under (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point that it was the closest high street shopper was to catwalk fashions however, this was the thing that ultimately ended it. When Asos and Boohoo began offering the same bang-on-trend trends at a lower cost, customers quit visiting the shops in droves.

Unintentionally

Missguided is a UK fashion website that sells fashionable pieces that are inspired by the style of celebrities. The website is feminine, with a the theme of white and pink. It also showcases female models and clothing items on its webpage. Customers can get free next-day shipping and a discount for students on the site.

The site is targeted at 16-34 year-olds and has an extensive selection of products. The brand is a rival of Boohoo the clothing retailer that also sells trendy clothes for the same audience. The website is adorned with bold headings and features images of clothes items. Boohoo allows customers to join their newsletter and get emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022 Missguided went into administration, owing millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fashion-forward fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothing is created and manufactured mostly in the United Kingdom. The company also sells other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a model that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothing at a bargain. This demographic, which consists of those under the age of 30, represents a massive market segment globally.

Boohoo's employees are offered a range of benefits, including competitive bonus schemes and long-term financial security with pension plans. The company also prioritizes employees' health and wellness by offering gyms on site and free healthcare cash plans, and mental health assistance. The company is also known for its commitment to size diversity with precise size charts that help shoppers find the perfect fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide range of clothing, footwear and accessories. You can also purchase groceries, household items and tools for DIY. The site features a variety of international brands and product.

Visit River Island for stylish pieces inspired by celebrities and the catwalk, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture-inspired designs. These are great for dressing up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the website's fashions.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their collection includes modern electronics and Outdoor Seating Acacia Wood cosmetics. They also offer a great range of household goods like unique tea caddies.