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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick up in stores". This is an interesting shift in consumer behavior that bricks and mortar stores should take note of.
1. Retail sales online in the UK
There's no doubt that online sales of merchandise have risen dramatically in the UK in recent years. According to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are losing popularity as more consumers prefer online retailers for their purchases.
To achieve this, it is important that both pureplay and omnichannel retailers understand what motivates consumers to shop online. To help you understand this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.
Of all the retail industries, fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to a greater variety of merchandise accessible and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second place with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Online sales of hobbies and leisure products represent 15% of all ecommerce sales.
When asked what drives customers to shop online, 57 percent of UK customers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who said they were looking for special offers or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. About half of UK people aged 65 and older have made a purchase online within the last year. With a variety of payment options buyers can also pick the time and date they would like their items to be delivered.
Accessibility, convenience, and price are among the top reasons customers shop online. In fact, 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. In addition, 48% mentioned lower prices as a benefit, while 37% mentioned the availability of more options as well.
UK consumers are also becoming more eco conscious in their shopping online. For example, 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they think their purchases aren't being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35 percent of UK customers have purchased clothes or footwear from a retailer with their size information on file. This allows them skip the return process and to get what they want quicker.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more accustomed to the slow delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. Online comparisons of prices and products are also possible when making these purchases.
It is crucial to remember that online shoppers are very diverse and this makes it crucial for ecommerce companies to know what their target market is looking for when they purchase products. In addition to this, it is also important to be aware of how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less affected by advertisements on the internet. They also tend to visit stores on the high street to see and touch products prior to making an purchase. This does not mean they won't buy online. The convenience and ease of online shopping remain very appealing.
Another interesting factor to consider when it is about online shopping sites for dress shopping is that the older generation is more likely to demand and online Shopping figures uk demand free delivery on all purchases. In addition they tend to drop their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of those over 55 say that they will add additional items to their cart in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of consumers searched for brands that were supportive and collaborated with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales are not limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.
Shopping online has become more popular for finding the best deals. In fact, some analysts predict that e-commerce sales will make up nearly 1/3 of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping while others are prospering. Particularly the online market is booming for fashion, health and beauty gardening, home and garden, and consumer electronics.
The trend of buying these items online is expected to continue increase in the coming years. With the number of people with access to the internet continuing to increase, it is anticipated that increasing numbers of people will be turning to online shopping in the near future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online Shopping Figures Uk shopping in the UK by region
The UK is among the most important European ecommerce markets. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great location for retailers looking to improve their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major part of UK retail, and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers say that convenience is the main reason they shop online. The 48 percent who say it's easier to find bargains and special offers as well as the 37% who claim that there's a greater selection of products online are closely behind. In Europe the majority of shoppers mention lower prices as a key reason for them to purchase online.
The online shoppers are also keen to test new products and brands. Nearly 25% of online shoppers have bought products they've never purchased on the high-street before, and half are willing to try new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29% of online shoppers using the buy now pay later option over the last year.
In addition to this, a strong online return policy is an essential aspect of the e-commerce environment in the UK. The majority of online shoppers (59 percent) look up a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.
Since its humble beginnings the market for online retail has continued to grow. This is particularly evident in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick up in stores". This is an interesting shift in consumer behavior that bricks and mortar stores should take note of.
1. Retail sales online in the UK
There's no doubt that online sales of merchandise have risen dramatically in the UK in recent years. According to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by the end of next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. As a result, bricks and mortar stores are losing popularity as more consumers prefer online retailers for their purchases.
To achieve this, it is important that both pureplay and omnichannel retailers understand what motivates consumers to shop online. To help you understand this, we've put together an assortment of retail sales figures and statistics that are both eye-opening as well as revealing.
Of all the retail industries, fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to a greater variety of merchandise accessible and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second place with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Online sales of hobbies and leisure products represent 15% of all ecommerce sales.
When asked what drives customers to shop online, 57 percent of UK customers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who said they were looking for special offers or discounts. These results suggest that shoppers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. About half of UK people aged 65 and older have made a purchase online within the last year. With a variety of payment options buyers can also pick the time and date they would like their items to be delivered.
Accessibility, convenience, and price are among the top reasons customers shop online. In fact, 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. In addition, 48% mentioned lower prices as a benefit, while 37% mentioned the availability of more options as well.
UK consumers are also becoming more eco conscious in their shopping online. For example, 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they think their purchases aren't being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few customers are also seeking to make their shopping experience more personal. For example, 35 percent of UK customers have purchased clothes or footwear from a retailer with their size information on file. This allows them skip the return process and to get what they want quicker.
Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more accustomed to the slow delivery times and are more aware of how long it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Shopping online is a huge hit in the UK. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for consumers. Online comparisons of prices and products are also possible when making these purchases.
It is crucial to remember that online shoppers are very diverse and this makes it crucial for ecommerce companies to know what their target market is looking for when they purchase products. In addition to this, it is also important to be aware of how much time each age group is spending shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
The older generation on the other hand tend to have more shrewd buying habits and are less affected by advertisements on the internet. They also tend to visit stores on the high street to see and touch products prior to making an purchase. This does not mean they won't buy online. The convenience and ease of online shopping remain very appealing.
Another interesting factor to consider when it is about online shopping sites for dress shopping is that the older generation is more likely to demand and online Shopping figures uk demand free delivery on all purchases. In addition they tend to drop their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of those over 55 say that they will add additional items to their cart in order to get a free delivery threshold.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of consumers searched for brands that were supportive and collaborated with their local community.
Shoes and clothing are among the most sought-after items to buy online in the UK. In fact, 62 percent of female British online shoppers purchased these items in the year 2020. Online sales are not limited to clothing. Other products such as kitchenware, jewellery and sports goods are also available.
Shopping online has become more popular for finding the best deals. In fact, some analysts predict that e-commerce sales will make up nearly 1/3 of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping while others are prospering. Particularly the online market is booming for fashion, health and beauty gardening, home and garden, and consumer electronics.
The trend of buying these items online is expected to continue increase in the coming years. With the number of people with access to the internet continuing to increase, it is anticipated that increasing numbers of people will be turning to online shopping in the near future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online Shopping Figures Uk shopping in the UK by region
The UK is among the most important European ecommerce markets. The customers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great location for retailers looking to improve their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.
Online shopping is a major part of UK retail, and certain estimates suggest that it could account for three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers say that convenience is the main reason they shop online. The 48 percent who say it's easier to find bargains and special offers as well as the 37% who claim that there's a greater selection of products online are closely behind. In Europe the majority of shoppers mention lower prices as a key reason for them to purchase online.
The online shoppers are also keen to test new products and brands. Nearly 25% of online shoppers have bought products they've never purchased on the high-street before, and half are willing to try new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK customers with 29% of online shoppers using the buy now pay later option over the last year.
In addition to this, a strong online return policy is an essential aspect of the e-commerce environment in the UK. The majority of online shoppers (59 percent) look up a retailer's return policy before buying, and nearly half expect retailers to arrange and pay for return shipping.
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