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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its inception. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a common method for shoppers to look up brands and make purchases. 45% of customers prefer to "buy online and pick up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's not a secret that retail sales online have grown substantially in the UK over recent years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly prefer online retailers.

In order to do this, it's crucial that both pureplay and omnichannel retailers understand what motivates customers to buy online. To help you do this, we've put together a collection of retail sales figures and stats that are both eye-opening and shocking.

Fashion is the most favored retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of merchandise available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and a desire to stay up-to-date with latest technology. Leisure and hobbies are also a favorite purchase on the internet, accounting for 15% of all online sales.

When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison and 37% stated they were seeking special offers or discounts. These results suggest that shoppers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Online shopping is now a regular aspect of life for a lot of UK residents. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made an online purchase in the past year alone. With a wide variety of payment options customers can also decide how and when they want their purchases to be delivered.

Convenience, price and availability are among the top reasons why customers shop online. In fact 57% of online shoppers mention convenience as the primary motive behind their shopping. Additionally, 48% of them cited lower prices while 37% cited a wider choice of options.

UK consumers are also becoming more environmentally conscious in their online shopping habits. For Vimeo instance 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.

Some customers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35 percent of UK customers have purchased clothing, footwear, or accessories from a retailer that stores their size information. This allows them to skip the return process, and to get what they want quicker.

It is interesting to note that UK shoppers are reported to be more likely to wait for online orders than they were during the pandemic. This may be because they are used to the longer delivery times and have a better understanding of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK according to the age group

Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Ethernet Cable Cat5E Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also possible when purchasing these items.

It is important to note that online shoppers are diverse and this is why it is crucial for e-commerce businesses to understand what their customers are seeking when it comes to purchasing products. It is also essential to know how much time each group of shoppers spends online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor, and will use several devices to accomplish online tasks.

The older generations are, however, likely to have more shrewd purchasing habits and are less affected by the online ads. They also tend to visit high street stores to see and touch products before making an purchase. But this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping remains extremely appealing to them.

Another interesting aspect to think about when it comes to online shopping is that older generations are more likely to anticipate and demand free delivery on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are too high. Additionally, 61% of over 55s say that they will add additional items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK depending on gender

Women and men in the UK are equally likely to purchase goods on the internet. Women are more likely than men to make major purchases such as electrical and furniture. Both groups are more likely to buy fashion, home and garden products as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% of them searching for brands that support and are in close contact with their local communities.

The most sought-after online shopping items in the UK are shoes and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports goods.

Shopping online is becoming increasingly popular to find the most affordable bargains. Some experts believe that by 2024, online sales could make up almost one third of retail sales.

While some retailers struggle to keep up with the growth in online shopping, others are flourishing. Particularly, online sales are booming for health, fashion and beauty, home and gardening as well as consumer electronic.

The trend for buying online for these items is expected to continue expand in the coming years. With the number of people with access to the internet increasing It is anticipated that customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK, by region

The UK is among the leading European online marketplaces. The majority of its customers are influenced the ease of shopping, the price and a vast selection of products when they shop online. These factors make it a perfect place for retailers to invest in their online presence and offer a seamless online shopping experience.

During the COVID-19 Pandemic, online sales grew significantly because consumers were looking for safer and more convenient alternatives to shopping. This trend has continued following the pandemic, as consumers continue to embrace shopping online as an alternative.

Online shopping is an important part of UK retail, and some estimates suggest that it will comprise a third of retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advancements.

57 percent of UK online shoppers say that convenience is the primary reason for them to shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers, and 37% who claim that there's a wider selection of products available online. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the primary reason for their purchase online.

The online shoppers are also keen to try new brands and products. Online shoppers are open to trying new brands and products. Half of them are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29% of online shoppers using a buy now, pay later option in the last year.

A strong online return policy for the UK is also a crucial aspect of e-commerce. The majority of buyers (59 percent) look up a retailer's return policy before buying, and more than half of them expect the seller to arrange and pay for return shipping.