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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Many shoppers use online shopping to research brands before purchasing, and 45% like to "buy online, pick up in store". This is a shift in the way people shop that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's hard to deny that sales of online retail in the UK have risen significantly over the past few years. According to data from 2023 the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.

With this in mind, it's crucial for both omni channel and pureplay retailers to know what motivates customers to purchase online. We've compiled retail sales figures and stats that are both eye-opening and revealing to help you.

Fashion is the most sought-after retail industry in the UK accounting for 28 percent of all online sales. This is probably due to a wider selection of items that are available and the convenience of being capable of trying on clothes without leaving your home. Electronics is second with 16% of all online sales. This is likely because of the constant demand for new devices, as well as the desire to stay current with the latest technology. Leisure and hobbies are also popular items to purchase online, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison, and 37% who indicated they were looking for special deals or discounts. These results suggest that shoppers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Online shopping is now a regular aspect of life for a lot of UK residents. More than half of UK residents aged 65 and older have made a purchase online in the past year. With a wide variety of payment options available buyers can also pick the time and date they would like their goods to be delivered.

While there are many reasons for shoppers to shop online among them, the most popular are convenience, price, and availability. In fact, 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional benefit and 37% noted an increased selection of options.

UK consumers are also becoming more eco conscious when it comes to their shopping online. 79% of UK customers recycle boxes and other packaging materials from their online purchases. They can decide to take action if their purchases are not packaged in a sustainable ecologically friendly way.

Some customers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK customers have bought clothes, footwear, and accessories from a retailer who stores their size information. This allows them skip the return process and to purchase what they want faster.

It is interesting to know that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that British customers are more used to the longer delivery time and understand how long it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age group

Shopping online in the UK is a popular activity for a large number of people. The most popular items to purchase are clothes and accessories, followed by food items, and finally media such as music and movies. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.

It is crucial to understand that online shoppers are a diverse group. This makes it vital for e-commerce businesses to know what their target audience is seeking when they purchase products. In addition it is important to know how much time each age group is spending shopping online. For example the younger generation is far more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious, and will use several devices to complete online tasks.

The older generation tends to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer to go to high-end stores to feel and touch products before making a decision. However, this doesn't mean they won't shop online. The convenience and ease of shopping online remain very appealing.

Another important aspect to be considered when shopping online is that older people are more likely than younger generations to expect and request free shipping on all their purchases. In addition they are more likely to abandon their carts when they believe that shipping costs are prohibitive. In addition, 61% of those over 55 say they will add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK in accordance with gender

In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase clothing products, home and garden items consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these customers searched for brands that were supportive and collaborated with their local community.

Clothing and shoes are the most sought-after items for online shopping in the UK. In fact, 62 percent of British women who shop online bought these items by 2020. Online sales are not only limited to clothing. Other products such as jewellery, kitchenware and sports goods are also available.

As a result, online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. In fact, some experts predict that ecommerce sales will account for nearly one third of all retail sales by 2024.

While some retailers are struggling to cope with the increase in online sales, others are thriving. Online sales are growing in health and wellness gardening, home and garden and consumer electronics.

In the future, online shopping for these items is expected to continue to grow. As the number of people who use the internet increases it is anticipated that online Shopping figures uk shopping will become more popular in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK, by region

The UK is among the most important European ecommerce markets. When they shop online the British consumers are influenced primarily by price, convenience and a variety of products. These factors make it an ideal place for retailers to build their online presence and provide a seamless online shopping experience.

During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has remained in place post-pandemic as consumers continue to choose online shopping as an attractive alternative.

Online shopping is a significant portion of the UK retail market, with some estimates suggesting that it will comprise one-third of all retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advancements in technology.

In the UK, 57% of shoppers who shop online say convenience is the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers as well as 37% of shoppers say there's a wider selection of merchandise available online. This is in contrast to Europe, where a greater proportion of shoppers said that lower prices were the primary reason for their choice to shop online.

Consumers are also willing to try new brands and products when they shop online. Nearly 25% of online shoppers have bought items they've never purchased on the high street previously, and a majority are willing to test new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for online shopping figures uk UK shoppers, with 29 percent of online shoppers choosing a buy now pay later option over the last year.

In addition to this an effective return policy is a vital aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) will check the returns policy of a retailer prior buying online from uk to ireland, and nearly half will expect a retailer to be responsible for the return and payment shipping.