• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

A Content Marketing Funnel Explained

A funnel for content marketing helps potential customers to learn more about your company help them solve their problems and feel confident to buy from you. Content is more appropriate for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, create leads, and keep the readers interested. Templates and guides that are gated work very well at this point.

Awareness

At this point, customers are aware of the existence of your brand. They are also aware of the solutions you provide. This is the stage where content is designed to educate and inform prospects about the issues your solution addresses and its distinct features from competitors.

Consider the keywords that your customers use when searching online. Keyword research can be used to find out what terms your customers use when searching online. This will assist you in determining whether your product or service is in demand. This data can then be used to develop an editorial calendar and figure out the types of content that be targeted at those specific terms.

As a bonus, creating content for this stage of the funnel helps you build your brand affinity with your customers. The more people are aware of your brand, the more trust they'll have in the ability of your company to solve their issues. This will result in higher conversion rates for newsletter signups or purchases and click-throughs on your website.

A well-planned content strategy can also aid in closing the conversion gap in this stage. If, for instance you find that most of your content is targeted at raising awareness, but not enough influences consumers to make a buying decision, then you can increase the spending on marketing campaigns that target middle-funnel keyword phrases.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers, giving you the opportunity to show off your dedication to customer service. This can range from tweeting good reviews to promoting special offers.

You can also make use of content that already exists to push buyers down the funnel, like case studies or blog posts. For instance, if you write a blog post explaining how your product is superior than one from a competitor then you can share it on social media and encourage readers to sign up to your mailing list for more information. You can also encourage a conversion in this stage by asking your followers to tag you in their social media posts after having used your product. This will inspire other users to do the same and will help spread the word about the brand.

Then there is the consideration

A well-planned content strategy should consist of a variety types that capture consumers at every stage of the funnel. Brand awareness campaigns, for instance may include ads as well as blog posts and infographics that address common concerns and objections. These content pieces can be distributed via email and social media to increase organic traffic.

As consumers progress through the decision-making process and begin to look for specific product features which will assist them in making an informed purchase decision. This phase is a great time to make use of FAQ pages. Utilize tools for keyword research such as Ubersuggest or Google search for popular hashtags in your industry to find questions that your readers ask. Then, craft answers to these questions and include them on your content funnel map.

During this stage it is crucial to present an unambiguous value proposition that demonstrates to potential customers the way your product or service will solve their problems and earn them more money. The content should also highlight your brand's distinctiveness in comparison to your competitors.

This is a straightforward step to evaluate because the customer is making a purchase decision. To determine if you're getting the job done, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

When consumers reach the point of advocacy your brand becomes increasingly important to them. They will be sharing your content with others because they are so passionate about it. This is a powerful method to increase the number of people who follow your brand. You'll need to develop content that is inspiring people to share it instead of just looking at engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing content planner efforts. This will give you an accurate picture of the impact you have.

Decision

People are looking for content during the decision-making phase that confirms the purchase and explains how to use the product. At this point, they want to be confident that the solution will resolve their problem and will make their investment worthwhile. At this stage, high-quality content, such as product guides, case study videos, and customer success tales, is essential. Your customers want to be able ask questions and receive answers from your support staff. Providing them with customized emails and 24 hour customer support is an excellent way to delight customers and encourage them to share their experience with others.

It is your hope that at this stage the customer will become an advocate for your brand and will promote it to their colleagues and friends. To convert those who are advocates to raving fans you'll have to provide them with relevant content that will help them make the most of your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are great methods to achieve this.

It's time to focus on the retention of your audience after it has changed from leads to paying clients. The traditional funnel for content marketing models tend to treat revenue as the end of the journey, but it's important to keep in mind that consumers continue to interact with brands after they've completed a purchase. It's essential to think of funnels as a dynamic structure that incorporates revenue, not static models.

While traditional funnels for content marketing can help you develop your strategy however, they do not take into account the complexity of the buyer journey. Instead, reimagining the funnel as a loop model will aid in creating an effective and holistic content marketing strategy. You can create content that is engaging your audience and boosts conversions by planning for each phase of the journey. Then, you can utilize the information from these conversions to enhance your strategy and ensure that it's working. Ready to see the difference that this strategy can make to your company? Contact us today and request a free content marketing playbook.

Retention

A funnel for content marketing can be a valuable tool for helping brands plan, execute and measure their strategy. It will also help them determine the gaps in their strategy. If a brand has lots of content that is geared towards generating the public's attention but only few pieces targeted at the middle of funnel, it needs to develop content for this stage.

One of the best ways to gauge how on-target your content is is to use tools like Ahrefs to look at the average time on page and bounce rate of each piece. The higher these numbers are the more efficient your content is.

After you've put together content for the top of your content marketing funnel It's essential to keep it fresh and relevant. This will ensure that your audience is engaged and curious about your brand and its products or services. This can be achieved by creating new content which is focused on key words, addresses questions that your audience is likely to search for, and provides the most the latest information regarding your business or product.

When your target audience enters MOFU and MOFU, they'll be looking for more details about your products or services, as well as solutions to their issues. It's important to build trust by providing honest reviews and content marketing funnel demonstrating your value.

In the last stage of your content marketing funnel your customers will decide whether or not to purchase. This is achieved through gated content, which requires an email or another form of registration to gain access. The content is designed to convert the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

While customer retention falls mainly in the hands of your support and sales teams, you can be a part of your customers' journeys with your brand by creating content that delights customers throughout the entire marketing funnel. This could include useful resources, behind-the scenes information and special promotions that only your target audience will be able to access. If you can build loyalty with your audience they'll be able to serve as genuine advocates for your brand and aid in reducing your sales cycle times.