• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

How to Shop Online Shoppers

When compared to buying from physical stores online shoppers are generally more price-conscious. They compare prices across a variety of websites and select the one that offers the best price.

Online shopping is also admired because of its security and anonymity. Consider offering free shipping or other discounts to draw these customers. Offer educational resources and tips about your products for sale.

1. First-time buyers

One-time customers are the least popular type of retailer since they only make one purchase and never hear from them again. There are many reasons behind this: customers might have bought into a seasonal promotion or they may have bought at a discounted price, or they've stopped buying from your brand completely.

It can be difficult to turn one-time buyers into repeat customers unless you're willing to put in the effort to do it. However, the rewards are substantial It's been proven that making another purchase doubles the chance that a customer will purchase again.

To convert your single-and-done customers into a customer, you need to first determine them. To do this, consolidate your transaction and customer data across all marketing channels, points of sale, online and in-store purchases, as well as across all brands. This will let you categorize your shoppers who have been shopping for the first time by attributes that have led them to be one-and-done and deliver targeted messaging that can encourage them to come back. For instance, you could, send a welcome email with a discount code on their next purchase. Or invite them to join your loyalty program so they get first dibs at future sales.

2. Repeat Customers

The percentage of customers who are returning is a crucial metric, especially for online stores selling consumables like food and beverages or other disposable items like cosmetics and cleaning chemicals. These customers are most profitable because they are familiar with the brand and are more likely to make repeat purchases. They can also be an excellent source of new customers.

It's cheaper to acquire regular customers than to acquire new ones. Customers who have been with you for a long time can become brand advocates and increase sales by promoting their social media channels as well as word-of-mouth referrals.

These consumers are loyal towards brands that offer them a convenient, satisfying experience. For instance, those with clear loyalty programs and simple-to-use online stores. They are price-sensitive and they consider the price more than other factors, such as quality and loyalty to a brand, or reviews by customers. This group of consumers are also difficult to convert as they're not interested in building an emotional connection with a brand. Instead, they will jump around from one brand to the next, based on promotions and sales.

Online retailers should offer incentives to attract customers such as free samples or upgrades with every purchase. Customers could also earn store credit gift cards, gift cards or loyalty points they can redeem for future purchases. These rewards can be especially beneficial when they are offered to customers who have had multiple purchases. By identifying the various types of shoppers according to motivation and need you can adjust your marketing strategy to attract them and increase your conversion rates.

3. Information-gatherers

This kind of buyer spends a significant amount of time researching the products they are considering buying. This is to make sure they're making the right decision and not investing money in something that will not work. To make them convert to your brand, you must provide precise and concise product descriptions and a secure checkout process and a readily accessible customer service team.

They are known for bargaining prices and seeking the most affordable price. They should be offered an affordable price for the products they want, and provide them with numerous discounts to choose from. Also, you should offer a clear and easy-to-read loyalty program that includes the rules set out in advance.

The shopper who is trend-following is all about exclusivity and novelty. To convert them, highlight the distinctive features and benefits of your products. Also, offer a quick and easy checkout process. This will make them want to keep coming back to purchase more of your products and make them more likely to share their experience with others.

The shoppers who are based on needs have a goal in mind and are looking for a specific item that will meet their needs. To convince them to buy from you it is essential to prove that your product solves their problems and improve the quality of their life. To achieve this, you need to invest in quality content and use high-quality images. Also, you should include the option of a search engine on your website and provide an easy and concise description of the product to help customers find what they are looking for. The majority of shoppers don't care about sales tactics and won't buy if they feel they're being forced to buy your product. They want to be able to compare prices and have the peace of mind that comes with buying your product.

4. Window shoppers

Window shoppers are customers who browse your product without a clear intent to buy. They may have come across your site accidentally or they may be looking for specific products to evaluate prices and options. You might not be trying to make sales to them however, you can convert them by catering to their needs.

Many retail store windows are filled with stunning displays that will catch an individual's attention, even if they do not have an intention of buying right away. Window shopping can be a lot of fun and inspire creative ideas for future purchases. A shopper may wish to note down the costs of living room sets to find the best deals later.

Because the internet does not provide the same level of distractions as a busy street it is more difficult to convert window shoppers who are online. It is crucial to make your site as user-friendly as possible for these types of visitors. This means giving the same information and helpful content as you would in a physical store, and making sure that customers are aware of all their choices.

For example, a shopper might have a question on how to properly care for a new product, so it is best to include a simple FAQ page with the relevant information. If you notice that certain items are often saved, but not purchased or purchased, then you could create a promo code to encourage conversions. This kind of personalization lets people know that you value the time of your customers who visit your store and helps them make the most appropriate choices for their requirements. This means that they are more likely to return time and time again, becoming repeat customers.

5. Qualified shoppers

These shoppers are highly motivated to buy, but they need help choosing the right product for them. These shoppers typically seek an individual recommendation from an experienced sales representative and a closer inspection of your products. They also prefer a shorter wait for their order to be delivered. Local and specialty shops, ranging from bookstores to auto dealerships are usually the most successful with knowledgeable customers.

The most knowledgeable, knowledgeable shoppers study your store's online offerings, read reviews and scan general pricing information before visiting. This makes it even more crucial to have a plenty of options in store, especially for clothing categories where customers want to feel and test items.

Gift wrapping services like free or a quick returns process can entice this type of customer to come to your brick-and-mortar location over an online one. They could be enticed by in-store promotions, or a member's price. Add-ons can also be used to attract this type of customer. For example an attractive bag that complements an outfit, or headphones to pair with a smartphone. Offers that highlight your professional products online shopping as more than just a product could entice this type of shopper as well like honest advice from knowledgeable staff or feedback from customers.