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Online Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in stores". This is a change in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C online market is expected to reach almost $120 billion in the next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are losing popularity as more shoppers turn to online retailers to make their purchases.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives consumers to shop online. We've collected statistics and figures on retail sales that are both eye-opening and informative to assist you.
Of all the sectors of retail, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of products that are available and the convenience of being capable of trying on clothes without having to leave your home. Electronics comes in second, with 16% of e-commerce sales. This is due to the constant demand for new gadgets as well as the desire to keep up with the latest technology. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.
When asked what drives customers to shop online 57% of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special discounts or offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is now a regular part of the lives of many UK residents. About half of UK residents aged 65 or older have made an online purchase in the last year. With a wide range of payment methods available, shoppers can also choose the best time and method for their items to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as the primary reason to shop online. In addition, 48% mentioned lower prices as an additional advantage, while 37% cited the availability of more choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For example 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This allows them skip the return process and get what they need quicker.
Interestingly, UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because they are more accustomed to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items, followed by groceries, and media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for Keen Women's Outdoor Shoes consumers. Comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are very diverse. This makes it essential for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. In addition to this, it is also important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generations are more conservative in their purchasing habits and less influenced by online advertisements. They are also more likely to visit high street stores to look at and feel products prior to making purchases. However, this doesn't mean that they will not buy online, as the convenience and ease of use of online shopping is still very appealing to them.
Another interesting factor to consider when it concerns online shopping is that the older generation is more likely to anticipate and expect free delivery on all purchases. In addition, they tend to drop their carts if they believe that shipping costs are excessive. Moreover, 61% of those over 55 say that they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Women and men in the UK are equally likely to purchase products on the internet. Women are more likely than men to make major purchases like furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of these customers searched for brands that were supportive and were in close contact with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to clothing, with a variety of other items available, including jewellery, kitchenware, and sports goods.
This is why online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some analysts predict that online sales will account for almost one-third of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online sales, others are thriving. In particular the online market is booming for fashion, health and beauty as well as gardening and home and consumer electronic.
In the near future, online shopping for these products is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When it comes to online shopping the British consumers are influenced by convenience, price, and the variety of items. These factors make it a great place for retailers who want to improve their online presence and offer seamless shopping.
During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Online shopping is an important aspect of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. This is closely followed by 48% who highlight that it is easier to discover special deals and offers, and 37% of shoppers say there's a wider selection of products that are available online. This is in contrast to Europe where a larger percentage of shoppers said that lower prices were the key driver for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online have bought items they've never seen on the high street before, and half are willing to try new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of buyers (59 percent) check the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay Lightweight Baseballs For Kids return shipping.
Since its infancy, the online retail market has grown steadily. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in stores". This is a change in consumer behavior that brick-and-mortar shops should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have grown significantly over the past few years. According to the 2023 statistics, the B2C online market is expected to reach almost $120 billion in the next year. This growth is fueled by the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are losing popularity as more shoppers turn to online retailers to make their purchases.
To achieve this, it's essential that both pureplay and omni-channel retailers know what drives consumers to shop online. We've collected statistics and figures on retail sales that are both eye-opening and informative to assist you.
Of all the sectors of retail, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of products that are available and the convenience of being capable of trying on clothes without having to leave your home. Electronics comes in second, with 16% of e-commerce sales. This is due to the constant demand for new gadgets as well as the desire to keep up with the latest technology. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.
When asked what drives customers to shop online 57% of UK consumers said convenience was the primary driver. This is followed by 48% who pointed to price comparison, and 37% who stated they were seeking special discounts or offers. These results suggest that shoppers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a broad selection of products.
2. Online shopping in the UK
Online shopping is now a regular part of the lives of many UK residents. About half of UK residents aged 65 or older have made an online purchase in the last year. With a wide range of payment methods available, shoppers can also choose the best time and method for their items to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as the primary reason to shop online. In addition, 48% mentioned lower prices as an additional advantage, while 37% cited the availability of more choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. For example 79% of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This allows them skip the return process and get what they need quicker.
Interestingly, UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because they are more accustomed to the slow delivery times and are more aware of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age group
Shopping online is extremely popular in the UK. Clothes and accessories are the most popular items, followed by groceries, and media like movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for Keen Women's Outdoor Shoes consumers. Comparisons of prices and products are also possible when purchasing these items.
It is important to note that online shoppers are very diverse. This makes it essential for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. In addition to this, it is also important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other group. This is because the younger generation is time-poor and uses a variety of devices to accomplish online tasks.
The older generations are more conservative in their purchasing habits and less influenced by online advertisements. They are also more likely to visit high street stores to look at and feel products prior to making purchases. However, this doesn't mean that they will not buy online, as the convenience and ease of use of online shopping is still very appealing to them.
Another interesting factor to consider when it concerns online shopping is that the older generation is more likely to anticipate and expect free delivery on all purchases. In addition, they tend to drop their carts if they believe that shipping costs are excessive. Moreover, 61% of those over 55 say that they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Women and men in the UK are equally likely to purchase products on the internet. Women are more likely than men to make major purchases like furniture and electrical appliances. Both groups are also more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of these customers searched for brands that were supportive and were in close contact with their local communities.
The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of British women who shop online purchased these items by 2020. However online sales aren't limited to clothing, with a variety of other items available, including jewellery, kitchenware, and sports goods.
This is why online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some analysts predict that online sales will account for almost one-third of all retail sales by 2024.
While some retailers are struggling to cope with the increase in online sales, others are thriving. In particular the online market is booming for fashion, health and beauty as well as gardening and home and consumer electronic.
In the near future, online shopping for these products is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European eCommerce markets. When it comes to online shopping the British consumers are influenced by convenience, price, and the variety of items. These factors make it a great place for retailers who want to improve their online presence and offer seamless shopping.
During the COVID-19 pandemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Online shopping is an important aspect of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. This is closely followed by 48% who highlight that it is easier to discover special deals and offers, and 37% of shoppers say there's a wider selection of products that are available online. This is in contrast to Europe where a larger percentage of shoppers said that lower prices were the key driver for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online have bought items they've never seen on the high street before, and half are willing to try new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers with 29% of online shoppers using a buy now pay later option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. The majority of buyers (59 percent) check the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay Lightweight Baseballs For Kids return shipping.
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